As an interaction designer, Cheryl is fearless in the face of complexity. Curious, creative, and confident.

Visit portfolio.cherylplatz.com for a series of case studies from Cheryl's design career, or download Cheryl's full resume. Want to work with Cheryl? Reach out via email or LinkedIn.

Current Roles

Bill and Melinda Gates Foundation
Principal UX Designer

December 2018 - Present

Drive full-stack human-centered design and research into improving the employee experience at the Foundation. Partner with the rest of the HCD team on evangelizing HCD practices for our program teams.

Ideaplatz
Owner, Founder, Speaker

August 2017 - Present

Create and deliver world-class workshops and talks, with a particular focus on natural user interfaces. Develop and maintain 3rd party Alexa skills. Publish design articles regularly on Medium. Provide AI design consulting services for select companies.

Unexpected Productions
Performing Ensemble, Instructor

April 2008 - Present

Perform in live stage shows several times a month, and teach several quarters of improv per year via the Unexpected Productions school.


Past Roles: Design and Technology

Microsoft
Principal Designer

August 2016 - October 2018

Jun 2018 - Oct 2018: Design Lead, Dynamics 365 AI for Customer Service. Provided early product design vision, storyboarding, information architecture, and wireframes. Developed initial design system using Figma.

Nov 2017 - Jul 2018: Design Lead, Power platform Admin Center. Led a team of designers tasked with creating a unified user experience for administrators of Dynamics 365, PowerApps, and Flow environments.

Aug 2016 - Oct 2017: Design Lead, Azure Portal and Marketplaces. Drove the re-launch of the Azure Marketplace and improvements to AppSource.com. Created new Azure UX guidelines and driving UX for several major e-commerce releases.

Amazon
Senior UX Designer

September 2014 - July 2016

Full-stack product and UX design on multiple cutting edge natural user interface consumer products. Information architecture, storyboarding, prototyping, voice design, gesture design, user research, business requirements, writing, and large-scale system design.

The broad reach of my systems design work for the Echo Look and Alexa required intense, large-scale collaboration with dozens of product managers and developers.

  • Year 1: First designer on the initial Echo Look product team (employee #3). Provided instrumental product design vision, from initial product pitch storyboards through approved business requirements and VUI.
  • Year 2: Alexa Voice UI Design Team. Solved platform-level design challenges like a revised interruption model. Owned design for Alexa Notifications, Do Not Disturb, and the Sonos and Ford partnerships.
Microsoft
Senior UX Designer

November 2007 - September 2014

Full stack design for enterprise and consumer products, including information architecture, wireframing, prototyping, high fidelity visual design, storyboarding, voice UI design, design guidelines, and vision work.

Products included:

  • System Center Configuration Manager 2012 (2007-2012)
  • Windows Intune Wave C and D (2012)
  • Windows Automotive Next-Gen (2012-2014)
  • Cortana: Email, Messaging, Reminders and Meetings (2014)

Recipient of multiple awards, including Gold Star Award, Emerging Leader Bench, and Leader Bench (multiple years). Represented Microsoft4Africa at the iHub in Nairobi, Kenya.

Griptonite Games, aka Amaze Entertainment
Producer (Video Games)

November 2004 - November 2007

Lead teams of 8-15 artists, designers and developers in developing high-quality licensed titles for Nintendo platforms. Create and maintain game designs, product pitches, and team schedules. Serve as primary project liason with Disney Interactive and Nintendo. Manage user testing.

Shipped games:

  • Disney Friends (DS)
  • Pirates of the Caribbean: Dead Man's Chest (DS/GBA)
  • Narnia: The Lion, the Witch, and the Wardrobe (GBA)
Maxis, a division of Electronic Arts
Assistant Producer (Video Games)

May 2003 - November 2004

Perform a wide variety of production tasks (writing, game design, reviews) and manage external relationships with developers and certification groups like the ESRB and Nintendo Lot Check.

  • Urbz: Sims in the City (GBA/DS)
  • The Sims Makin' Magic (PC)
  • The Sims Bustin' Out (GBA, PS2/Xbox/GC, NGage)
  • The Sims 2 (PC)
Walt Disney Parks and Resorts / Destination Disney On-Site
Professional Intern, Interface Design

Summer 2002

Interaction design and interactive prototyping/development using VB and Flash.

  • Disney's Photopass (in partnership with Imagineering)
  • DTV Resort Television System (cancelled)
MAYA Design
Interaction Designer

May-Sep 2001, Jan-May 2003

Variety of expert analyses, wireframes, and prototypes for banking and software clients.

Carnegie Mellon University / Entertainment Technology Center
Teaching Assistant: Building Virtual Worlds

Fall 2002

Provided one-on-one assistance and support for the ETC's Building Virtual Worlds class, specializing in assisting texture artists using Deep Paint 3D and 3D modelers using 3D Studio Max.

Past Roles: Arts and Non-Profits

Seattle Experimental Theater
Digital Media Coordinator

September 2011 - September 2017

Maintained multiple Facebook pages and company Web presence. Designed and launched dozens of successful ad campaigns on a per-production basis.

IGNITE Worldwide
Vice-President of the Board of Directors

2010 - 2012

Helped to guide a worldwide non-profit focused on exposing more school-age girls to STEM careers and role models. Focused on branding, community building, Microsoft partnership, and outreach.


Education

Carnegie Mellon University
B.S., Computer Science and Human-Computer Interaction (awarded May 2002)
Carnegie Mellon University
Graduate Studies, Entertainment Technology Center (2002-2003)